Speak to any marketing or brand manager and they will all tell you how difficult it can be to maintain brand consistency across marketing materials. When you have many people getting involved by ordering leaflets, creating presentations and buying business cards - it can become a branding nightmare!
The whole purpose of a brand is to create an identity for your organisation. For this to happen, a level of consistency needs to take place so that your brand can achieve familiarity within your target audience. So having control is key…
How to make managing brand consistency easy
So you have your brand guidelines, logo, fonts, colours and visual assets all saved in a folder somewhere on your desktop. This is actually a good start, attempting to keep all of your collateral in one place. It’s even better if this is a shared drive that everyone has access to.
However you still need to ensure that a similar look and structure is applied to all of your marketing materials. Just giving your team access to a loose set of guidelines won’t guarantee you the results you need. You need a way to ensure consistent design placement every time.
Introducing our core print platform
The Fenns core print platform is really easy to use, even if you’re not a marketeer! It’s perfect for those who have busy roles, don’t have design experience and just want their print order to arrive on time and on brand.
All it takes is a quick set up and then you have your own login per user and can set authoriser status for those brand managers who don’t want to relinquish full control! You then make predetermined amends to your designs and order your amount through the portal. No back and forth with account managers, no long email chains, no lost quotes. It’s all right there in front of you.
How do I get set up?
First you need to share your master designs with us. These can be business cards, leaflets, brochures and even event pull up banners. If you don’t have master designs, we can create these for you. Essentially they just need to be a standardised design in your branding that you will use consistently for this mode of communication: EG a recruitment leaflet
What can I amend on the design?
You can easily amend text, imagery and directions across all designs. The software is intuitive so if you set up locations, each time you select a different one the contact information will change automatically to match.
However all branded elements like font choices, colours and sizing will remain uniform. This is how the platform ensures consistency.
How do I place my print order?
Once you are satisfied with the content of your design, you can save it and share a proof with anyone who needs to see it. Then, you place an order with your desired quantity through the portal and choose which cost centre you would like it attributed to. You're not subject to large minimum order quanitities, so it helps to keep costs down and from a sustainability point of view you won't order more than you need.
Your order is then placed through our portal and your items will arrive in due course!