Promotional merchandise has long been a staple of brand marketing, but as environmental concerns continue to shape corporate priorities, businesses are rethinking not just what they give, but why they give it.
While it’s often said that “80% of promotional gifts end up in landfill within a year,” but industry research from PPAI and ASI tells a different story. In fact, around 80% of recipients keep and use promotional items for over 12 months – especially when the products are useful, well-designed, and sustainably made.
This reflects a growing shift in corporate gifting: from disposable giveaways to meaningful, high-quality merchandise that aligns with modern values and sustainability goals.
Making the Switch to Sustainable Branded Products
At Fenns, we’re supporting businesses in transitioning away from low-value, plastic-heavy merchandise in favour of sustainable branded products that reflect today’s values and expectations.
Whether it’s for events, client gifting, onboarding packs, or internal recognition, our carefully selected merchandise is designed to offer long-term usefulness and to leave a lasting impression.
With festivals and visitor attractions, the environmental impact of plastic and Tyvek-style wristbands is also under the spotlight. These items, often used once and discarded, contribute significantly to waste, offering a real opportunity to rethink how we approach branded materials in high-traffic environments.
Popular sustainable options include:
- Bamboo Wireless Charging Pads: Where smart technology meets renewable materials.
- Stone Paper Refillable Notebooks: Tree-free, water-resistant, and built to last.
- Plantable Notebooks and Biodegradable Pens: Products that give back to the environment.
- Recovered Ocean Plastic Bottles: Transforming marine waste into practical, branded assets.
- Eco-friendly Event Wristbands: Made from recycled or compostable materials – a smarter choice for festivals, attractions, and venues.
Each product is chosen for its durability, design quality, and environmental credentials – making them more likely to be used again and again.
Supporting Sustainability Through Print and Merchandise Management
Sustainability in promotional gifts isn’t just about better products – it’s about better processes.
That’s why we offer a streamlined online print and merchandise portal, designed to help your business stay on brand while supporting environmental goals.
Key features include:
- Locked Brand Templates: Ensure colours, fonts, and layouts remain consistent across teams and locations.
- Controlled Editing Access: Only essential fields (like names or contact info) can be changed.
- Sustainability Insights: Built-in product data showing materials used, recyclability, and estimated carbon footprint.
This approach reduces waste, saves time, and helps reinforce your brand and values.
Better Gifting, Aligned with Your Business Values
Sustainability is no longer an optional concern – it’s a priority. Every branded item you distribute is a reflection of your organisation’s values and commitment to doing things better.
At Fenns, we work with you to supply high-quality, sustainable merchandise that’s built to last, designed to be used, and made to make a positive impact - both environmentally and professionally.
Ready to Rethink Your Promotional Strategy?
If you’re looking to move towards more sustainable, purpose-driven merchandise, we’re here to help.
Let’s work together to create smarter, greener solutions for your business.
Get in touch today at This email address is being protected from spambots. You need JavaScript enabled to view it. to:
- Explore our range of sustainable branded products.
- Book a personalised consultation with our merch experts.
Sustainable doesn’t have to mean complicated – with Fenns, it’s simple, strategic, and effective.
